Casinos Archives - Relay The All-in-One Communication Platform for Frontline Teams Tue, 25 Nov 2025 18:49:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://relaypro.com/wp-content/uploads/2025/03/relay-favicon.png Casinos Archives - Relay 32 32 From the Floor Up: Why Gila River CIO Robin Villareal Builds Tech Strategy on Frontline Empowerment https://relaypro.com/blog/why-gila-river-cio-robin-villareal-builds-tech-strategy-on-frontline-empowerment/ https://relaypro.com/blog/why-gila-river-cio-robin-villareal-builds-tech-strategy-on-frontline-empowerment/#respond Tue, 25 Nov 2025 18:24:29 +0000 https://relaypro.com/?p=12395 Casino floors are intricate ecosystems where guest experience, security, and operational efficiency must converge perfectly. For technology leaders in this high-stakes environment, […]

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Casino floors are intricate ecosystems where guest experience, security, and operational efficiency must converge perfectly. For technology leaders in this high-stakes environment, the path to innovation often requires more than just technical expertise—it demands a deep understanding of the people working on the floor.

At G2E in Las Vegas this year, Robin Villareal, the first Native American female Chief Information Officer (CIO) for Gila River Resorts and Casinos, delivered her session, “From the Floor to the C-Suite: A CIO’s Perspective on Technology That Truly Empowers.” 

Interviewed by Relay CEO and co-founder Chris Chuang, Villareal offered a powerful, perspective-shifting look at how her journey from a frontline associate to a C-level executive shapes her current technology strategy, providing a clear roadmap for operators seeking to balance high-tech solutions with high-touch service. Backed by a career supporting the opening of seven casinos and three major hotel resort expansions since 1995, her insights are grounded in unparalleled operational scale, which she deliberately uses to reinforce the frontline foundation of every decision.

The View from the Floor: Strategy Built from the Ground Up

Robin Villareal’s career trajectory is anything but traditional. Starting 30 years ago as a beverage server, when a promised buffet hostess role didn’t yet exist, she learned the rhythm of the casino floor firsthand. This frontline foundation is the bedrock of her C-level strategy today.

Villareal notes that a common misconception among floor staff is that the C-suite spends money blindly or doesn’t care about their daily struggles. Her mission has been to dismantle this myth by ensuring every technology decision is informed by the user. She stresses that a successful technology rollout isn’t complete after implementation; it’s done when the frontline confirms it works. This means prioritizing immersion and direct feedback.

When rolling out their new AI-enabled communication solution, she personally stopped housekeepers and slot techs on the floor to ask, “How do you like that cool radio?” Through these direct conversations, she confirmed the system’s immediate value: features like language translation instantly improved communication between co-workers who spoke Spanish, English, or Cambodian, eliminating a daily operational barrier. This boots-on-the-ground approach ensures that the frontline’s needs are met and emphasizes that IT must communicate the “why” behind any investment to gain crucial buy-in.

Empowerment: The Core of Gila River’s Culture

For Villareal, technology is only as strong as the people wielding it. This belief is rooted in her Native American heritage, specifically the Hopi teachings “Numi’nangwa,” which translates to “coming together and taking care of each other” and “Sumi’nangwa,” which translates to “coming together to collaborate.” She fosters a culture of trust and collaboration that has resulted in an impressive 98% retention rate on her team, a rarity in the modern tech landscape. In fact, Villareal proudly notes that she has team members with a tenure of over 17 years, demonstrating the long-term commitment that her people-first philosophy inspires.

Her retention strategy begins with recruitment and training. Villareal often brings people in from guest service and front-of-house roles, prioritizing their service skills and customer-facing foundation. She then backs them with an aggressive 90-day training program, allowing new hires a full year to grow into the technical role. As she notes, her goal is to move beyond the traditional “IT hero/villain” dynamic, where the department only hears from others when things go wrong. Her simple, yet effective, tactic for making IT feel recognized and valued? “Stop and bring them food.” This small gesture ensures her team is seen, appreciated, and integrated.

Future-Proofing Safety with AI and Data

When the conversation turned to managing chaotic security incidents, the discussion centered on the reality that such events are fundamentally data problems requiring a clear signal, not noise, for fast response. Villareal champions this insight, framing her partnership expectations around tools that provide this clarity.

Villareal’s operational philosophy demands that technology must constantly innovate to eliminate friction and enhance efficiency. This is reflected in her demand for vendor innovation to solve problems, such as a 90-minute manual process required for setting up a single user, which prevents her team from performing more high-value work.

This commitment to innovation is a core criterion in her technology partnerships. When Chris Chuang introduced the potential for AI Channel Scanning, an innovation designed to manage simultaneous communications and separate the signal from the noise, Villareal immediately recognized its strategic importance. For a high-stakes environment where security teams must process real-time data to make rapid decisions, the continuous evolution of tools using AI is a necessity for maintaining operational integrity and protecting the brand.

Leveraging Efficiency for the Human Touch

In the complex casino environment, technology’s highest purpose is to enable the human touch, not replace it. Every investment must contribute to greater efficiency, which frees up staff to deliver superior service.

Villareal envisions a future of “smart hospitality,” where AI and data can help move toward a virtual concierge that extends the feeling of being a “high roller VIP” to every single guest. Technology handles the mundane, automating administrative tasks like user setup (which can take an hour and a half manually), so that floor staff have the mental bandwidth to focus on core guest service.

This drive for efficiency and perfect execution extends to the guest experience in subtle but important ways. Villareal views cybersecurity as a matter of brand integrity. She champions due diligence in all technology purchases, recognizing that security is a data problem best tackled by ensuring security teams have the right tools and training. Her on-the-floor immersion even extends to the perceived quality of the facility: when she sat next to a guest in the sportsbook and heard a complaint about screen pixelation, it drove home how even small audio-visual flaws can impact the overall guest experience.

Leadership Advice: Challenge and Confidence

Villareal’s journey is a lesson in confidence. She advises leaders to overcome the fear and self-doubt that often accompany high-level roles: “Don’t be scared.” The imposter syndrome fades when you realize you have earned your seat at the table.

Her final advice for current and emerging leaders is straightforward and powerful: 

“If you get an opportunity to be at the table, take that opportunity. If you’re not going to say anything while you’re at that table, get up and leave so someone else can have an opportunity.” 

Villareal actively encourages her smart, experienced team to challenge her, knowing that a leader is not always right. For the casino industry, this willingness to listen, empower, and challenge the status quo is the foundation of the lasting success and proud culture being built at Gila River Resorts and Casinos.

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Plaza Hotel & Casino https://relaypro.com/customer-stories/plaza-hotel-casino/ Thu, 12 Dec 2024 16:25:28 +0000 https://relaypro.com/?p=9738 PLAZA HOTEL & CASINO Empowering Casino Teams with Enhanced Safety and Comms RELAY PRODUCTS USED TEAM COMMUNICATIONS WORKER SAFETY USE CASES At […]

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PLAZA HOTEL & CASINO

Empowering Casino Teams with Enhanced Safety and Comms

USE CASES

At the Plaza, safety and communication aren’t just priorities—they’re the backbone of a more efficient operation for both employees and guests. In the heart of downtown Las Vegas, Relay has become a valuable tool for keeping the Plaza running smoothly, ensuring safety while empowering the team to deliver the ultimate guest experience.

A casino security officer using RelayX

Iconic Las Vegas Landmark Uses Relay to Provide Guests with a “Time To Remember”

Since its opening in 1971, Plaza Hotel & Casino Las Vegas has become a must-see destination for travelers seeking a mix of nostalgia and contemporary comfort. Boasting over 1,000 renovated rooms and suites, an 80,000-square-foot casino, the only bingo room in Downtown Las Vegas, and diverse dining options like Oscar’s Steakhouse and Hash House A Go Go, the Plaza offers a “Time to Remember” for all its guests. 

The historic landmark’s prime location at the beginning of the Fremont Street Experience makes it an iconic hub for entertainment and leisure. Many artists and directors are drawn to the Plaza’s extravagant lights and glitzy appeal, including The Weeknd who chose the hotel to film his official music video for “Heartless”.

Communication is the Backbone of Operations for the Plaza

With bustling casino floors and late-night activities, the Plaza’s security team takes reliable communication very seriously. “If we don’t have good communication, then you can’t have anything at all,” said Gil Chavez, the Plaza’s Director of Security. 

Before Relay, the Plaza Casino relied on outdated, bulky radios that fell short in both usability and clarity. Joe Paniccia, Asst. Director of Security, shares “The radios that we use are our first line of communication, the first source of everything.” 

Relay changed everything. “Relay is clearer than the blackbox radios I was using prior,” explained Paniccia. “It’s crisp, clear, you hear everything that everyone is saying.” Whether coordinating with floor managers, calling Keno, or alerting the Players Club, the team can now communicate seamlessly across departments. 

“It pays for itself in a number of ways. The less systems I have, the less money I have to spend.” –  Gil Chavez, Director of Security at Plaza Hotel & Casino Las Vegas

Implementing Modern Emergency Responses for High-Stakes Scenarios

Safety is a top priority for the Plaza, especially with team members often working alone or in vulnerable areas. “I have bike officers six acres away from control, all by themselves at night in downtown Las Vegas,” Chavez explains. 

He’s not the only one who believes Relay is providing a better option in high-stakes situations that may require emergency response. Paniccia mentions, “[Relay’s] got a panic button, it tells you where they’re at. When the panic button goes off, no one can interrupt that traffic.” 

In the past, there’s been safety incidents where a housekeeper couldn’t get to the phone. “Having the Relay, they just have to press something really quick and we know a team member needs help,” shares Executive Housekeeper, Nancy Montoya.

Beyond Safety: Cost Savings and Proactive Loss Prevention

For Chavez, Relay has become a strategic investment that has streamlined operations and reduced costs, “It pays for itself in a number of ways.” He continues, ”The less systems I have, the less money I have to spend. The more we can use a single device to consolidate across all lines, the less money we spend.”

“You lost an old radio and it’s gone forever,” says Chavez. “As opposed to the Relay where it’s the prevention that’s important. We have a geofence now where if a radio goes past it, it alerts us.” They now know which radio it is, where it is, and what time it left. By focusing on prevention rather than reaction, Plaza Casino has saved both time and resources.

Elevating the Guest and Employee Experience

The Plaza invests in keeping its staff safe and connected so that they can focus on delivering exceptional service to guests. “We want the best guest experience and the best employee experience for the least amount of money,” Chavez shares.

“This worked out for us,” says Paniccia. “It’s got the panic alarm which we love. It’s clear, it’s got a way better range, it helps us manage our people better. It’s a versatile tool that should be implemented in a lot more security departments.”

Plaza Casino Logo
  • 995 rooms and suites
  • 80,000-square-foot casino, a rooftop pool, multiple dining options
  • Security, housekeeping, and management teams support 24/7 operations across the property

INDUSTRY

OBJECTIVE

Modernize communication and safety systems at the Plaza Hotel & Casino to improve operational efficiency, enhance team safety, and deliver exceptional guest experiences.

RESULT

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French Lick Resort & Casino https://relaypro.com/customer-stories/french-lick-resort-casino/ Fri, 06 Dec 2024 14:08:00 +0000 https://relaypro.com/?p=7301 FRENCH LICK RESORT & CASINO Safety and Connectivity United: French Lick’s Relay Experience TWO VIDEOS, ONE GREAT STORY RELAY PRODUCTS USED TEAM […]

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FRENCH LICK RESORT & CASINO

Safety and Connectivity United: French Lick's Relay Experience

TWO VIDEOS, ONE GREAT STORY

USE CASES

French Lick Resort needed to transition from traditional radio devices to Relay due to communication issues. Relay provided a unified communication solution, allowing them to replace multiple devices. The features they found particularly useful included the panic alarm for emergencies, beacons for faster responses, and translation capabilities to overcome language barriers.

Transforming Communication and Safety at French Lick Resort

Nestled in the enchanting town of French Lick, the historic French Lick Resort unfolds its tapestry of rich history and diverse attractions. From the lively casino to the serene West Baden, this expansive 3000-acre property, including three golf courses, posed unique challenges for effective communication. French Lick Resort embarked on a journey with Relay that would transform not only their communication methods but also redefine safety protocols.

Unifying Teams Across the Resort

In the days before Relay, French Lick Resort grappled with communication challenges using traditional radio devices. Paco Medina, the security manager at French Lick and West Baden recalls, “Before relay, we were using the large brick-style radio devices. What we found with them was we were having communication issues.” The vast property, with areas untouched by their radio tower signal, created communication gaps, especially during critical moments.

“It really hampered our response to certain areas… we would run into people not being able to notify us of a medical emergency or an emergency when we were evacuating the building because they weren’t able to reach us with the communication devices.”
– Paco Medina, Security Manager at French Lick Resort

Reliable Communication with Relay

The transition to Relay marked a turning point for French Lick Resort. Paco shares, “After we switched to Relay, things became much easier from our side of things.” Starting with 125 devices and swiftly doubling within the first year, Relay seamlessly connected all departments. “It’s easier to use and get a hold of people,” says Jordan Santa, Head Golf Professional. “If they missed their phone calls it could take several minutes to help a guest versus several seconds.” 

As for its size, “They’re so light you don’t even know you’re carrying them,” says Dustin Farris, Slot Operations Manager.

Worker Safety Enhanced

One feature that stood out for French Lick Resort was Relay’s panic alarm and beacon system. Paco underscores its significance, stating, “With the beacons and the panic alarm feature that Relay has, it really sped up our response.” This feature instilled confidence in staff, especially housekeeping and associates who could trigger alarms in emergencies. 

“If we have employees get in situations where they need help immediately, with the press of that button, our team has someone right there,” shares Dustin. The security team or front desk could then respond promptly, elevating overall worker safety. 

The broadcast feature has also emerged as a lifeline during severe weather events and emergencies, ensuring swift communication throughout the resort.

Breaking Language Barriers

Welcoming over a million guests annually came with its own set of challenges, including language barriers. Paco highlights the transformative impact of Relay’s translate feature, saying, “Our teams are on staff 24 hours a day, but with the volume of people we have, there are language barriers that come with some of our guests.” The translate feature bridged communication gaps during EMT calls, fostering a more inclusive and responsive environment.

Streamlined Communication and Cost Savings

By bidding farewell to outdated devices, Relay brought efficiency and cost-effectiveness to French Lick Resort. “Thanks to Relay, my overall productivity has gone up,” says Mike Henry, EVS Manager. “I’m grateful for that.” The all-in-one device streamlined communication, fostering a sense of connectedness across the entire resort.

“The impact that relay has had on our business is saving us a ton of money. Right off the bat. Our radio system was broken.”
– Paco Medina, Security Manager at French Lick Resort

Exceptional Customer Service

French Lick Resort’s partnership with Relay unfolded as a remarkable journey. Paco commends Relay’s customer service, sharing, “Working with Relay has been fantastic. Their customer service has been one of the top vendors that we have onboarded since opening the resort.” Quick and efficient support ensured a seamless integration of Relay into the daily operations of the resort.

Conclusion

The Relay experience at French Lick Resort is a testament to the transformative power of unified communication and enhanced safety features. By bidding farewell to outdated radio systems, Relay not only bridged communication gaps but also provided a comprehensive solution to worker safety concerns. The resort now thrives on streamlined operations, significant cost savings, and a newfound peace of mind.

  • 3,000+ acres that includes two historic resort spa hotels, stables, a casino, and three golf courses
  • 38,000 sq ft of gaming space and 700+ hotel rooms

INDUSTRY

OBJECTIVE

To unify and streamline communication across all departments and emergency services, enhancing the safety and experience of guests and staff.

RESULT

French Lick Resort successfully integrated Relay devices, which led to efficient communication, swift emergency responses, reduced costs, and a heightened sense of security among employees and guests.

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Monarch Casino Resort Spa https://relaypro.com/customer-stories/monarch-casino-resort-spa/ Thu, 07 Mar 2024 18:57:27 +0000 https://relaypro.com/?p=7637 MONARCH CASINO RESORT SPA Elevating Casino Communication and Safety with Relay RELAY PRODUCTS USED TEAM COMMUNICATIONS WORKER SAFETY USE CASES Monarch Casino […]

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MONARCH CASINO RESORT SPA

Elevating Casino Communication and Safety with Relay

USE CASES

Monarch Casino Resort Spa shifted from traditional radios to Relay, eliminating dead spots, and eventually saving over $100k, while enhancing security through location tracking, resulting in significant cost and time savings.

Photograph © Monarch Casino Resort Spa

Cost Savings and Innovation Is the Monarch Black Hawk Way​

Ben Harlow, the IT Director of the Monarch Casino Resort Spa in Black Hawk, Colorado was facing a dilemma. His facility was expanding, which means he needed more radios but the costs for their radio systems just kept increasing. Between the costs of replacing radios, the additional required infrastructure and the ever-increasing programming fees, he felt like he was not getting the value for what he was paying. Ben prides himself in being innovative and it frustrated him to no end that with these increased costs, he was getting no enhancements that would improve their operations or make the management of these complex systems easier. The radios were all operating the same way they did when he got into the business a few decades earlier. 

Realizing there are alternatives to radios

Ben was not happy with the radio status quo and began to look for alternatives that were as forward-thinking and innovative as his department. He said “I’ve used the gorillas in the space because I had to, there has not really been another option. When I discovered Relay and realized what it could do without the extra infrastructure and support from an IT perspective, I realized I could save money, take a big chunk of work off my plate and improve the way we do business.”

“With radios you are going to have dead spots”

Feeling the immediate impact of Relay innovations. 

Ben shared “With radios you are going to have dead spots. Since Relay leverages cellular networks and WiFi, we don’t have dead spots anymore – and we used to have a lot”. Being able to get a hold of the people they needed to, no matter where they were in the facility, instantly improved many operational efficiencies across the team. 

Ben also implemented Relay’s indoor location tracking, leveraging his existing WiFi infrastructure. The panic button functionality enabled his security team to respond to incidents much faster than before. Additionally, geolocation tracking provided opportunities to increase operational efficiency while also saving their team money by preventing devices from being lost or stolen. Ben shared, “The security team reached out to me and said they were missing 12 Relay devices and needed replacements. I checked the Relay dashboard, to see if they had left the property and using the device’s location tracking, we found 11 of the 12 devices immediately.” This experience not only prevented the security team from spending their team’s budget on new devices, but it showed them powerful location data they never had access to before with radios. They now leverage the Relay location data every day to improve security.

“Monarch Casino Resort Spa saved over $100k on their communication devices”

Real cost and time savings

Monarch Casino Resort Spa saved over $100k on their communication devices, spending about 30% less than the estimates received from other radio providers. Relay does not require additional infrastructure which saved them both money and weeks of time that it would have normally taken to roll out a new radio system and 10+ hours of ongoing monthly maintenance.

Why not Relay?

When Ben was asked what he’d tell someone considering Relay, he said, “My response would be why wouldn’t you? The big guys never listen, improve or innovate, this is absolutely the innovative radio solution platform that can change your business.”

Monarch Casino Resort Spa Logo
  • 45 minutes west of Denver, offering 1,000+ slots, video poker, 42 table games and more

  • 516 guest rooms across 16 floors

INDUSTRY

OBJECTIVE

Monarch Casino Resort Spa sought to enhance communication efficiency, reduce costs, and embrace innovation within their expanding facility.

RESULT

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The Point Casino & Hotel https://relaypro.com/customer-stories/the-point-casino-hotel/ Wed, 24 Jan 2024 14:47:36 +0000 https://relaypro.com/?p=7630 THE POINT CASINO & HOTEL Tribal Casino Communication Excellence: Point Casino’s Unique Approach RELAY PRODUCTS USED TEAM COMMUNICATIONS WORKER SAFETY USE CASES […]

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THE POINT CASINO & HOTEL

Tribal Casino Communication Excellence: Point Casino's Unique Approach

USE CASES

The Point Casino & Hotel, addressed challenges in tribal casino operations by implementing Relay, which offered unlimited channels, extended range, and cost reduction. The result was improved connectivity for leaders, automated security recording, and streamlined communication. 

Photograph © The Point Casino & Hotel

Streamlining Success with Relay in Tribal Casino Management

Will Quasne, IT Manager at The Point Casino & Hotel, never has a dull moment at his job. Not only is he responsible for managing the dynamic challenges of 24/7 hotel and casino operations, but as a tribal casino part of the S’Klallam Nation in Washington, his responsibilities often extend beyond just the operations at the casino to other businesses owned by the Tribe. He cares deeply about his work because he knows that the casino is the economic engine of the community. He knows that every dollar he saves or earns through his efforts directly benefits the community he cares so much about.

Legacy Radio Systems: A Tipping Point

Never complacent, Will had reached a tipping point with the legacy radio systems he was using. The radios were expensive and a huge line item in his budget, in part driven by replacement devices and batteries. It would be one thing if they worked well, but because of the size of their properties and many of the staff moving between the various Tribal businesses, it was often hard to get hold of someone when they were needed the most because they were out of range. Channel limits were also beyond frustrating for him. In his limited number of channels, the staff was constantly unintentionally talking over each other. Coverage issues and radio traffic both introduced unnecessary friction into their operations.

Finding extended range and channels in Relay

Through his own research, Will found Relay. He was drawn in by the promise of unlimited channels, nationwide coverage, and lowering his costs. After implementing Relay, he began to see how his business operations transformed when they were not limited by legacy technology.

One operations leader at The Point Casino is out of the country several times a year, and before Relay, he felt completely disconnected from his team because he could not participate in the day-to-day operations on the ground through their radio system. Now, he connects his Relay to WiFi, and the team does not skip a beat. He can now maintain communication and reduce downtime for the department anywhere he has WiFi.

Before Relay, The Point’s security team meticulously recorded radio traffic and transcribed it not only for compliance and audit reasons but as a strategic way to analyze incidents to improve security. This was not easy to do; it required hours of maintenance every week and complex third-party software. The security team was blown away when they learned that they have the option to enable automated recording and transcription in any channel and that it’s accessible through an easy-to-use dashboard. The security team has been able to spend less time on maintenance, compliance, and audits, and more time on actively improving security.

There have been operational improvements across all the teams that use Relay at The Point, but the Food & Beverage team, in particular, has felt the impact. The F&B staff were often dashing between the upscale kitchen, restaurant, event space, or food truck to find the right person or convey a critical message. Now, because they have their own traffic-free channel and know where everyone is with location tracking, they save an incredible amount of time by not having to physically deliver messages.

“I pride myself on looking for better ways to do things. The more efficient we make this place the better it is for our tribe, the better it is for our employees, the better it is for our guests.”

A system that adapts and improves just like The Point Casino

Looking ahead, Will is looking for more ways to improve their operations and drive down costs. He has confidence that as a software-based solution, Relay will grow with their needs as improvements are pushed to the devices and dashboards frequently. In Relay, he found a partner that also wants to improve. Will shared, “I pride myself on looking for better ways to do things. The more efficient we make this place, the better it is for our tribe, the better it is for our employees, the better it is for our guests.”

  • 94 rooms & suites, 3 restaurants, 2 bars, 700+ slots and 12 table games
  • Owned and operated by the Port Gamble S’Klallam Tribe

INDUSTRY

OBJECTIVE

Enhance communication, efficiency, and cost-effectiveness in managing a 24/7 hotel and casino operations, as well as other businesses owned by the S’Klallam Nation Tribe in Washington.

RESULT

The implementation of Relay resulted in operational improvements, especially for the F&B and Security teams team. The security team now has greater visibility to site wide communication and location of staff. The F&B team, has saved countless hours by eliminating the need for physically delivering critical messages between different locations.

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